Malaysia Info Guide
for Locals & Visitors

Two thirds of its land is under rain forest and its population of 17 million is made up of 23 ethnic groups. Sarawak is best known for its natural and cultural wonders. The hornbill, a protected bird, is the state emblem.

Since October 2005 Sarawak, which has sold itself to the world for the past 10 years as “Sarawak, the Hidden Paradise of Borneo”, will rebrand itself as

Sarawak  - More Than A Paradise

Sarawak Tourism Board’s marketing manager, Mary Wan Mering, told that although the “hidden paradise” has established the state as a strong brand it was, however, tagging along the authenticity of Borneo.

“We want to have a brand we can own and we also need to change to be in tandem with the changing needs of today’s travellers.”

The new brand will establish Sarawak as a standalone destination, similar to what Bali has achieved.

“We believe Sarawak has enough products to establish it as a standalone destination,” said Wan Mering.

Under the new branding Sarawak will be sold as a:

Culture Paradise
Nature Paradise
Adventure Paradise
M.I.C.E. Paradise
Festival and City Paradise and
Knowledge Paradise